Rebrand
Client: Deconstructor of Fun
Role: Art Director, Visual Designer
Original Logo
Updated Logo
The Problem
The logo was outdated, lacked flexibility, and did not represent the character of the podcast or game developer and investor community it served.
Brand Goals
The design should reflect the irreverent and incisive personalities of the the podcast hosts while remaining authentic and professional.
Design Goals
The design needs to be clear, resonant, and feel familiar to gamers and those who work in the video game industry.
