Art Director, Publishing
Jun. 2015-Jan. 2017
I managed a 5-person multi-disciplinary creative team. We established the brands for alternate universes like Star Guardian, PROJECT, and Dark Star. The music videos and interactive narrative experiences invited both players and non-players to engage with the characters and their stories.
Creative Direction: Created brands and expanded the fantasy of more than 20 different alternate universes through interactive media and out-of-game narratives; Crafted mood boards and presentations to align visual and thematic execution; Collaborated with in-game and marketing creatives; Developed and presented style guides to increase consistency, quality, and scale future creative development
Developing Talent: Developed a studio-wide system of core competencies that adapted to more than 10 disciplines and hundreds of artists across multiple games and products
Cultural Impact: Led exploration of new creative executions and the use of new technologies resulting in content that engaged current players, attracted new ones, and created an ecosystem of content regardless if people played the game or not
Elementalist Lux
Art Director; Outsource Manager
Star Guardian: Burnning Bright
Art Director; Outsource Manager; Visual Designer
PROJECT: Disruption
Art Director; Outsource Manager; UI Designer
PROJECT is an evolving thematic in a cyberpunk future with different factions and idologies surrounding what it means to be human. I established the brand with the first campaign in 2015. PROJECT: Disruption was the second chapter launched in 2016.
Dark Star Thresh
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Dark Star Thresh 🪐
Art Director
This project was the first opportunity for other creatives to gain experience as art directors and scale our creative developmet capabilities. I stepped primarily into craft mentorship and people management.
Mecha: Annhilation
Art Director; Outsource Manager
Lunar Revel 2016
Art Director; Outsource Manager
Zombie
vs.
Slayer
Zombie vs. Slayer
Art Director; Outsource Manager; Visual Designer
Dragon Trainer Tristana
Art Director; Outsource Manager; Visual Designer
Tristana was the inaugural dragon trainer champion. We designed a website that explained her abilities through the lens of a dragon trainer’s field guide.
